Traditional marketing has a button pressing problem. Ross Plummer compares old school B2B marketing teams to the TV show Lost, and explains why lean marketing teams make sharper decisions.

Watch the full episode with Ross Plummer on The Crowded Market, the B2B marketing podcast hosted by Luke Barnett, out now on YouTube, Spotify and Apple Podcasts.

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

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