How to maximise podcast revenue
Podcasting can be more than just a passion project. It has the potential to become a significant income stream for either yourself or your business. Whether you’re just starting out…
April 2, 2025
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Stay updated with our latest news, expert tips, and in-depth guides — from podcasts to videography — all in one place.
How to measure success for B2B podcasting
Podcasting is the present and future of media, so understanding what success is for businesses within the industry is vital. Getting your podcast started is the first challenge, but once…
March 26, 2025
Benefits of documentary-style podcasting
Documentary-style podcasts have surged in popularity in recent years, offering a compelling way to explore stories, issues, and real-world events. Unlike conversational or interview-based podcasts, this format provides in-depth storytelling…
March 26, 2025
How to grow your podcast audience
As leaders within the B2B podcasting space, LRB has highlighted some of the key tactics we use to grow an audience for your content. Growing your podcast audience takes strategy,…
February 25, 2025
B2B Podcasts Lesson 5: Simplicity and consistency…and finding the right podcasting partner
In the final article analysing our CEOs talk at the 2024 B2B Marketing Expo, we look at what Luke had to say on the importance of consistency in podcasting. Launching…
February 25, 2025
B2B Podcasts Lesson 4: Branding your new B2B podcast
In the fourth article analysing our CEOs talk at the 2024 B2B Marketing Expo, we look at what Luke had to say on branding and growing your podcast. Branding is…
February 25, 2025
B2B Podcasts Lesson 3: Understanding your niche
In the third part of our lookback at our CEOs talk at the 2024 B2B Marketing Expo, we look at what Luke had to say on understanding and utilising the…
January 30, 2025
B2B Podcasts Lesson 2: Use the guest system
LRB’s CEO Luke Barnett gave a keynote presentation at the 2024 B2B Marketing Expo, and here we have been highlighting some of the key tips he shared with the audience.…
January 30, 2025
B2B Podcasts Lesson 1: Why should you start a B2B podcast?
LRB is a Bristol-based agency specialising in podcasts and premium marketing films for businesses. Founded in 2019, we have produced lead-generating content for clients across the globe. And for these…
January 30, 2025
How to increase podcast engagement
In an ever-growing industry, it can be hard to grow a successful podcast. That is why increasing podcast engagement is vital. There are several key strategies that can be implemented…
January 27, 2025